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Ten Steps to Home Staging

 Posted by Adrian Walter-Ginzburg on April 1, 2014 at 4:28 PM

According to Real Estate Staging Association statistics, staged homes are on the market 67% less time than non-staged homes.

If you are a skilled or impartial seller, the basic steps to home staging may be familiar to you and easy to apply.  Many homeowners, however, find it easier and more effective to hire a professional s or work with an experienced Realtor to prepare a property for listing. The following steps may help you get started.

  1. Focus on the task at hand. Keep in mind your objective is to sell as quickly as possible and at a good price. Understand that living in a staged home is different than living in your home. Once you list your home, your concern should no longer be about your own comfort or decorating preferences, but all about the home buyer’s perception.
  2. Evaluate the home. View every room from the doorway to determine how it looks. Make sure each room has a clear entryway and a spacious feel. Move or eliminate furnishings that may be blocking entry ways, light or seem too bulky or heavy for the space.
  3. View every room for the amount of natural and artificial light. Take steps to add light, clean windows and open or replace window treatments. If the views of the outdoors are pleasing, window treatments may be minimized.
  4. Evaluate your paint colors, busy wallpaper patterns and any structural damage. Neutral colors are best. Hire remodeling professionals and contractors to make improvements in these areas.
  5. Thoroughly clean everything. Cobwebs, skylights, windows, brick work, baseboards, flooring, carpets, corners of appliances and on and on.
  6. Declutter rooms by removing extra pieces of furniture, item in storage spaces, excess or broken electronics, collectibles and other items that create a “cluttered” feel.  Hold a professional Estate Sale to optimize the value of your possessions and offset some of your household move or staging costs.
  7. Don’t fill your storage spaces to help clear out other rooms. Storage space is often an important selling feature and buyers want to know how much space is available. Portable storage units may help you organize excess, but for a permanent and cost-free solution, we recommend “Downsizing to Sell.”
  8. Depersonalize your home. Removing refrigerator magnets, family pictures and religious items make some homeowners feel sad, but in reality it is best if the home buyer can imagine how their belongings will look in the home, rather than yours.
  9. Address any odors. Whether smells are due to age, people or pets, most houses have their own particular odor. Use air cleaners, unscented aerosols and open windows to reduce unpleasant odors.
  10. Don’t forget the outdoors.  Creating “curb appeal” has been a selling practice for many years. Be sure to trim bushes and plant attractive flowers in warm weather; shovel driveways and remove dead foliage when it is cold.  Discuss the need for other repairs and issues with your realtor or home staging professional.

Preparing a house for market may seem daunting,   yet as long as you focus on your overall objective, which is selling quickly for the best possible price, you may learn to apply these home staging basics and achieve excellent results.  Find more “Reasons to Stage Your Home” in this blog series.

©Caring Transitions

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Five Reasons to Stage Your Home

 Posted by Adrian Walter-Ginzburg on February 7, 2014 at 4:25 PM

The concept of “home staging” has been around for a number of years now, but some sellers may not yet realize that preparing their home for sale isn’t just an option, it is a necessity. Similar to sprucing up a used car before listing it for sale, most homes require a good clean and polish before they are placed on the market. Home staging experts agree on several more reasons to stage before you sell:

1. Staging helps sell homes faster. A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.

2. Staging investments won’t break the bank. According to other home staging statistics, an average expenditure of $575 for simple cleaning, decluttering, lightening and brightening provides a return of over $2,400 on the sale price of an average home, which is more than a 400% return on investment.

3. Staging provides a market advantage. According to the National Association of Realtors, over 90% of buyers search for homes online before they decide which to visit.  Online real estate videos and photos that reflect nicely staged rooms provide a true advantage over competitors.

4. Staging creates appeal. Residential buyers tend to make emotional decisions when they decide to purchase a home. The potential residence should feel like home as they walk through. Many buyers are simply unable to envision relaxing or raising a family in a home that is dirty, cluttered or in disrepair.

5. Staged homes generate better selling price. According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less than those which sold in the first four weeks. Improving the appearance of your home can help speed up the sale, especially when the home is priced right.

©Caring Transitions 

Home Downsizing to Sell

 Posted by Adrian Walter-Ginzburg on January 15, 2014 at 2:38 PM

Most of us recognize that homes that are correctly priced tend to sell quickly, while those that aren’t often languish on the market. Of course, there is more to consider than price when placing a home on the market. Among those factors, it is important to evaluate the overall appearance and condition of a home.

If you are one of many home sellers who wonder why the house down the street just sold at an asking price similar to yours, while yours remains on the market, it may be time to assess the home environment. When a home is in disrepair, too dirty or too cluttered, buyers may not be able to see beyond the mess to effectively compare the home value to other properties.  Is your home appealing to buyers? Can you do more to add “curb appeal” and ‘house appeal?”  Chances are downsizing can help improve the appearance of your home, as well as reduce your moving expenses by eliminating the cost of packing and moving unnecessary items.

Downsizing is often part of the home staging process. The National Association of Realtors states the average home staging investment is between 1 and 3 percent of the home’s asking price, and generates a return of 8 to 10 percent.  For those considering home staging, we have listed “Five Reasons to Stage Your Home” in our next blog.

In those cases where a home is densely cluttered, getting ready to go to market may require more thorough cleaning and aggressive downsizing. Professional estate sale and online auction services can help in these instances. Costs of these services are similar or even less than basic home staging services and produce similar results. Typically, professional estate sale management fees are paid as a percent of sale proceeds. Once those fees, plus any administration fees, have been paid, the net gain on the estate sale belongs to the home owner. As a result, the owner may profit not only from the net revenues of the estate sale, but also the increased value of a decluttered home. Even in situations where the outcome of an estate sale is just “break even”, the seller still benefits from the improved value of the home.

©Caring Transitions 

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